It cannot be explained, we cannot help what we like and what we dislike. It's not something technical that is on paper.
You love your car, all the features like heated leather seats, cruise control etc etc are all luxury's of something that you adore. With mine it's the rawness, the handling, the noise, the whole basic-ness of it which just all adds to the car that I adore as well

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Penski likes rusty old VW's with the right "stance" - cannot be explained, he just likes them. In reality it's all it boils down to....personal preference