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GTX 1060

Charlie sez they are using GP104 on the launch units to get an early win then switch to GP106 to save money and that's what's causing shortages.

I wouldn't put it past nVidia to not do this kind of trickery, I can imagine with the shortage of 1080/1070 there might be quite a few GP104 chips that couldn't make it into 1070, but how are they going to hide them from GPU-Z ? GTX 1060Ti confirmed?

£280 Flanders Edition, lol... Way to go nVidia
 
They have to make up shortages in chip supply by increasing prices, hence the Founders *cough* Throttling *cough* edition. Honestly, if I was in charge of the largest player in the GPU market I'd do exactly the same so I kind of understand them, even if I don't like them.
 
NVIDIA Unveils The GeForce GTX 1060 6 GB For $249 US – Features GP106 Core With 1280 Cores, 1.7 GHz Core and 8 GHz Memor

NVIDIA has officially unveiled their GeForce GTX 1060 graphics card which will be aiming the budget market with a sub-$300 US pricing. Announced today, the graphics card will be available to users on 19th July 2016 when it will be available in both custom and reference variants around the globe at pricing starting at $249.

The NVIDIA GeForce GTX 1060 is unveiled for a starting price of $249 US. (Image Credits: Videocardz)



NVIDIA Unveils The GeForce GTX 1060 Graphics Card – Starting at $249 US For 6 GB Variant
The NVIDIA GeForce GTX will be the latest entrant in NVIDIA’s lineup which will feature performance on par or greater than the GeForce GTX 980 at a price that would be half of the 980’s launch MSRP ($549). NVIDIA’s GTX 1060 will be available on 19th July around the globe at a starting price of $249 US for the custom models while the founders edition which will be the reference model will be available for a price of $299 US. The card will be delivering superior performance and overclocking performance with its 16nm Pascal architecture which shows impressive clock frequencies on stock and overclocked.



NVIDIA GeForce GTX 1060 is Better Than RX 480 in Gaming, VR and Power Efficiency
The slides also show that the GeForce GTX 1060 is not only faster than the Radeon RX 480 but also the GeForce GTX 980 while being affordable for every gamer. This means that NVIDIA is taking the battle to AMD in all field whether that be VR gaming or affordable mainstream gaming. The GeForce GTX 1060 is said to be 15% better than the Radeon RX 480 at stock speeds, up to 25% better in VR Gaming thanks to NVIDIA’s Simultaneous Multi-Projection Technology and more than 40% better in terms of power efficiency.

Read more: http://wccftech.com/nvidia-geforce-gtx-1060-unleashed-249-usd/#ixzz4DiPuipsN

Same price as the RX 480, so good news for those who are in the market for a mid tier GPU.
 
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1.2/1.3 = 0.923

*250 = £230.75

Any more than £230 = retailer markup above RRP.

I know but looking at the dollar price of the RX480 8gb which was $229, they ended up being £220+.

Also pound prices seem to be reaching parity now with dollar RRP's now on OCUK (ie 1070's at £380+ and 1080's at £590+. USD MSPR is $379 for the 1070 and $599 for the 1080..)
 
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