I'm sorry but that sounds like a cop out too me, if Apple are charging £500-£700 a phone and making a massive profit on each one then the least they can do is provide a perfect phone without dents in the ******* side. A GS3 for example which costs less and is supposedly comprised of inferior materials would come out the box looking perfect.
I went through four Galaxy S3s, all of which had scratches, stress marks, and displays with major colour shift and tint issues (yellow at the top and bottom, purple in the middle) which were far more serious as these devices were completely unusable. From this alone, if I were more naive and foolish I could say that many S3 owners are all "copping out". So no, not quite perfect to say the least. This said, the S3 is a very solidly built device.
Apple marketing swallowed. Hook, line and sinker.
Oh, one of these characters again.
Yes, I agree, it isn't acceptable that Apple are letting poor devices through QC. However, do you expect me to waste my own time (which I have very little of currently) swapping devices out that are in equal or worse condition than the one I currently have? And I want an iPhone and actually need a smartphone right now, so am I supposed to refund my current device, and go phoneless for the next however-long-it-takes until I can be "guaranteed" a "perfect" device, even though based on my previous experiences, the devices will likely NOT be perfect anyway? Or buy another phone to hold me over, which will do nothing other than cost me more money?
Furthermore, what does marketing have to do with it? Apple make no mention dents and scratches improving your mobile experience, if you're going to be that immature about it.
If you come up with a useful solution, sure, I'll be more than happy to listen. In fact, I'll be extremely thankful.
Just for reference, my recent experiences with Apple have been insanely poor. A quote from a post of mine a couple of months back:
Apple service and reliability, in my opinion, has worsened over the years.
In terms of service...taking into account the way that Apple and their stores work, the service experience I've had has been absolutely crap. Staff at my local Cribbs Causeway store are either arrogant or useless. The Cabot store is typically better.
Not going to go into details, but the Cabot store, while nice, rang me and asked me to come in to do a retail swap as soon as possible for a CRU 4S that I had received that was in poor condition (this is a brand new, boxed unit) after two weeks of being phoneless. I arrive, and it turns out that they had no idea that this actually couldn't be done, wasting my time. I was compensated, but I shouldn't need to be.
The Cribbs store have had two opportunities to repair my iMac, first with a faulty display (red lines when the system heats up), and the second, current display has a purple tint at the top, and yellow at the bottom, and is starting to get the staining effect that the original display did. The problem has been around for three years over the current generation, and they still haven't sorted it.
Apple Customer Relations have made excuses saying that they have kept to their word and called, which would be fine...if it wasn't for the fact that they called on a number that I had removed from my account months ago, and it wasn't the number I gave them. Now trying to arrange a replacement for the iMac, because I'm sick and tired of Apple attempting (and failing) to rectify problems and I'm bored of going into the store over and over again (been in at least 10 times in the past few months). Give me a new machine and stop wasting my time.
On the plus side, they did give me a full refund for my 4S, which they technically didn't have to do (purchased in November, refunded this time last month).
This situation has continued, with another CRU 4S being ordered, in even worse condition than the first. Apple sent me a damaged iMac, and has taken two weeks with several unresponded emails to sort that out for me and answer my questions.
I buy Apple products not because I like Apple, but because I like the products. The rest of the Apple experience is now sub-par, and I really hope they turn things around.
Worth saying that I might contact AppleCare with the proposal of a part refund.