He's right though. What he's said has actually been backed up by scientific studies.
You have two burger vans at a festival. The one on the right is a headed up by a secret michellin star chef, the one on the left is using the cheapest lowest grade ingredients you can find cooked by a man who's never worked in a burger van before.
Then you get 50 actors to form a queue at the left hand side van.
Guess where people generally navigate towards.
People assume the masses know something they don't.
The day before lockdown the mcdonalds drive through near me had a queue of cars tailing back right round the shopping centre, back onto the main road and all the way down to the bypass roundabout. It was well over an hours queue, if not more. You see a few cars queue, then more, then more, it's because people love joining in. There will be some of those people waiting who don't really like mcdonalds, or certainly wasn't planning on having one.