You have a valid point, however, things need perspective. I play many games and frames are decent on my Gigabyte G1 1080 at 1440P but I still do get dips into 40s or even lower in some games (depending on settings of course). With a 1080Ti, it will allow me to have those extra settings and keep frames at a decent level. Not really a necessity but a nice thing to have. I also have a fund where I put money by from time to time to buy PC components and I work bloody hard for my money, so why shouldn't I or others buy what we like for our harmless enjoyment?