Caporegime
I think things might of changed since you bought your last MSI card. Customer support seems awful at the moment with two support tickets unanswered (14 days and counting), teletphone help line tells you to raise a support ticket. Even gibbo mentioned he wasn't sure what was going on with MSI at the moment.
I also contacted ocuk about the warranty void sticker and was told if it was removed it was warranty void so I couldn't take off the cooler and add a water block.
I needed up returning the MSI 1080ti back to ocuk and went for an EVGA.
I can confirm this what razor time is saying I eventually got a reply from them and then said I had to get in contact with someone else at msi which in turn told me to get in touch with ocuk which in turn said I would need to get back in touch with msi.
I do believe things have changed at msi as I had 290's and they said it was ok but that was 3 years ago when their CS was pretty decent.
That doesn't sound good and I can see where you are coming from. I will stick with the Armour though and see how it goes should I need to RMA etc and keep others informed. I have never needed to RMA anything except a motherboard to Asrock and a GPU to Asus and Asrock were nice and quick (2 weeks iirc) and Asus took 6 weeks