Swapped over for the Gigabyte G1. Love how cool and quiet my G1 1080 is, so felt it wise to go with that. Not overclocking nowadays, so quiet gaming is a must.
I really like the look of the G1, it is even better looking than the higher end card Gigabyte are doing.
I don't really like the glossy black look.
Am interested to see how much quieter the 3 fan solution is over the 980ti as this will be the 3rd (4th?) Generation of Windforce cooler.