from what I saw over on the Nvidia reddit a fair few people were complaining about fan noise/coil whine with their strix cards too.
you're probably right and it's luck of the draw, I've always loved asus products in general, so this was more of a shocker I guess.
tried a spare psu and the coil whine was just as loud (current evga g3 gold 1000w, spare g2 gold 850w) although I'm aware that basically every cars has a bit of coil whine to a degree, I guess this cards was just at the right frequency for my hearing?
might have a look over the zotacs specs, none of the other cards have really peaked my interested at the minute (other than evga hybird)
whilst you're here gibbo, looking to order a predator x34 from the shop, do you guys take returns (for exchange) if I got a panel that wouldn't hit the 100hz/had bad back light bleed? only thing that has me worried with these panels.