NVIDIA GeForce RTX 3080Ti to be "available" on June 3rd, RTX 3070Ti on June 10th

[Journey]

71% more $$$'s for a 3080 FE to a 30080 Ti FE. Bargain.

Said no one ever.

 

[ScottiB]

The problem is it is a ton of money over the 3080 while only performing around 2-3% more in many cases

my experience with aftermarket cards varies from this. Yes the money is an issue, especially when compared to launch pricing for the 3080, BUT, comparing current pricing for the 3080 with launch pricing for the Ti isn't as much of a shock and..in every game I threw at the cards that I was testing, the performance increase over an already top of the range 3080 OC was a few times what you are quoting there.

71% more $$$'s for a 3080 FE to a 30080 Ti FE. Bargain.

Said no one ever.

You're right but I've lost count of the number of times that I've said that the 3080 FE was too cheap and Nvidia were certainly having to eat into their usual profit margins heavily to maintain their MSRP for that card.

 

[Joxeon]

I'm not sure I get the hate myself, I've tested 3080Ti and whilst I'm not allowed to give any performance info (our NDA is different to media) It's an excellent card. Challenges 3090, costs less and limited hash rate 'should' mean less mining demand. It's a solid offering, if, a bit expensive for AIB cards (but that's the world we live in right now).

I don't really get what people were expecting. The 3080 was too cheap at launch and Nvidia were definitely not going to be offering 3090 performance for the same sort of price as the 3080. I don't buy into the memory argument since I'm yet to find a game which needed more than 10GB and the TI is faster on that side of things too.

The 3080 wasn't too cheap infact it was about what we should expect to pay for a high end card giving the costs of high end models for the last 8 years or so bar the 2080ti which was a cash grab off the back of the last mining boom.

Also consider the fact that nvidia went with the poorer and cheaper Samsung 8nm over bleeding edge TSMC 7nm so keep costs down.

When you think an RTX 3080ti is about 70% faster than a gtx 1080ti but costs 70% more 4 years on then it's not a very good deal at all.

 

[Rroff]

my experience with aftermarket cards varies from this. Yes the money is an issue, especially when compared to launch pricing for the 3080, BUT, comparing current pricing for the 3080 with launch pricing for the Ti isn't as much of a shock and..in every game I threw at the cards that I was testing, the performance increase over an already top of the range 3080 OC was a few times what you are quoting there.

Depends what you are benching - some games i.e. RDR2 are around 10% at 4K, 6-7% at 1440p and 4-5% at 1080p. Quite a few the difference is only 2-3% though.

 

[random_matt]

I'm not sure I get the hate myself, I've tested 3080Ti and whilst I'm not allowed to give any performance info (our NDA is different to media) It's an excellent card. Challenges 3090, costs less and limited hash rate 'should' mean less mining demand. It's a solid offering, if, a bit expensive for AIB cards (but that's the world we live in right now).

I don't really get what people were expecting. The 3080 was too cheap at launch and Nvidia were definitely not going to be offering 3090 performance for the same sort of price as the 3080. I don't buy into the memory argument since I'm yet to find a game which needed more than 10GB and the TI is faster on that side of things too.

You tested all models?

 

[davethe11]

The 1080 Ti is such a legendary card, I wonder if Nvidia felt they sold it too cheap back in the day hence what we have now - they can always reduce the price after release, but in the current climate that's obvioulsy not gonna happen considering the insane demand for cards

 

[chroniclard]

"3080 was too cheap at launch" much lols. Nvidia have made a shedload of money this last year, ridiculous thing to say.

 

[Journey]

You're right but I've lost count of the number of times that I've said that the 3080 FE was too cheap and Nvidia were certainly having to eat into their usual profit margins heavily to maintain their MSRP for that card.

In your opinion it was too cheap.

They screwed up though didn't they, the price was that due to realising that AMD actually had competitive performance and didn't need GDDR6X to do it. No point in trying to sustain margins if people dismiss your card if you are 50% more expensive than a card that performs the same from A.N.Other brand.

Was the $699 MSRP GTX 1080 Ti too cheap as well? Since that is the real comparison for the new 3080 Ti, add a few percent inflation and is should have been $749, right? So why should the RTX 3080 have been more? No just your own opinion, actual hard facts.

 

[ScottiB]

The 3080 wasn't too cheap

I think this is where we have to disagree, but I think that's because I judge things based on performance rather than some arbitrary model number (I find people saying "but X060 cards should cost XXXX" really irritating to be totally honest)
There's two ways of looking at it.
Either the 3080 was too cheap or the 3080 was too fast. Judging from the small performance difference between the 3080 and the 3090, maybe the latter is more viable.

I also don't agree with the "cash grab" view of the 2080Ti. It was a massive step up in performance and the "flagship" card always carries a premium. The market as a whole didn't seem to agree either because 2080Ti sales were bonkers. Even when the Super cards were released the Ti was still our top seller by some distance.

I think the main issue here is that I see things from an industry point of view. I've been doing this job for half my life now so I've got a lot of "experience" to lean on, maybe any "idealistic" side of me has been well and truly beaten down. Simply based on current pricing and performance increase vs the previous generation, I still think the Ti that I'm testing is a very solid card.

 

[Joxeon]

The number of people who have bought a 3090 after being unable to buy a 3080 is clear evidence that there is a market for it.

Given the choice though how many would pony up for a 3090 over a 3080, at this point nvidia are just rinsing desperate people.

I think this is where we have to disagree, but I think that's because I judge things based on performance rather than some arbitrary model number (I find people saying "but X060 cards should cost XXXX" really irritating to be totally honest)
There's two ways of looking at it.
Either the 3080 was too cheap or the 3080 was too fast. Judging from the small performance difference between the 3080 and the 3090, maybe the latter is more viable.

I also don't agree with the "cash grab" view of the 2080Ti. It was a massive step up in performance and the "flagship" card always carries a premium. The market as a whole didn't seem to agree either because 2080Ti sales were bonkers. Even when the Super cards were released the Ti was still our top seller by some distance.

I think the main issue here is that I see things from an industry point of view. I've been doing this job for half my life now so I've got a lot of "experience" to lean on, maybe any "idealistic" side of me has been well and truly beaten down. Simply based on current pricing and performance increase vs the previous generation, I still think the Ti that I'm testing is a very solid card.

The 2080ti was the only Turing card at release that actually outperformed the pascal GTX 1080ti by more than a single digit margin so really the whole of Turing was poor with regards to price / performance.

You can't just measure performance without also taking account of the price as the two are entwined, if a card is 50% but costs 50% more then you have no real progression.

I have no doubt that had AMDs RDNA2 top tier been 2080ti performance level the the 3070 would have been badged up as a 3080 and the 3080 would have released as the Ti for 1K.

 

[Dirk Diggler]

71% more $$$'s for a 3080 FE to a 30080 Ti FE. Bargain.

Said no one ever.

If it wasn't for the current unprecedented stock shortages, Nvidia would get ridiculed to oblivion for this utter irrelevance of a GPU. I expect they won't even bother churning out any more 3080's even if they could.

 

[ScottiB]

They screwed up though didn't they, the price was that due to realising that AMD actually had competitive performance and didn't need GDDR6X to do it. No point in trying to sustain margins if people dismiss your card if you are 50% more expensive than a card that performs the same from A.N.Other brand.

let me ask you a question. If Nvidia are so wrong, why are they 70-80% of the consumer market? (not mining)

Why, when I offer AMD systems 10%+ cheaper than equivalent performance Nvidia systems do I still sell ten Nvidia systems for every AMD one?

As much as I'd LOVE for AMD to be a realistic competitor. They aren't. Sure, their cards have raw horsepower but they are about five years behind on the tech side and as a result, real world performance doesn't quite stack up enough to generate the demand that we'd like to see. Seriously! if we could get Radeon to a competitive share without having to sell the cards at prices where we lose money, we'd absolutely do it, because we know that certain competitors really struggle when AMD are strong.

When Nvidia pricing started to rise, we had lots of AMD stock at decent pricing (on the SI side I still do) but even WHEN 3070 pricing was close to 50% more than my 6700XT options the split was more than 30:1

 

[Rup]

The £ has gone up approx 10% since the 3080/3090 launched so nvida are doing very well with UK pricing.
At least the 3080 ti takes some account of the new rate.

 

[Andythe Random]

I think this is where we have to disagree, but I think that's because I judge things based on performance rather than some arbitrary model number (I find people saying "but X060 cards should cost XXXX" really irritating to be totally honest)
There's two ways of looking at it.
Either the 3080 was too cheap or the 3080 was too fast. Judging from the small performance difference between the 3080 and the 3090, maybe the latter is more viable.

I also don't agree with the "cash grab" view of the 2080Ti. It was a massive step up in performance and the "flagship" card always carries a premium. The market as a whole didn't seem to agree either because 2080Ti sales were bonkers. Even when the Super cards were released the Ti was still our top seller by some distance.

I think the main issue here is that I see things from an industry point of view. I've been doing this job for half my life now so I've got a lot of "experience" to lean on, maybe any "idealistic" side of me has been well and truly beaten down. Simply based on current pricing and performance increase vs the previous generation, I still think the Ti that I'm testing is a very solid card.

I tend to want to measure on neither performance nor model number, but on manufacturing and distribution costs.
Pretty much impossible for a non insider I know, but I suspect Nvidia made very slim margins on the 3080fe from the start.
As has been said before the 3080 price was most likely a reaction to AMD cards price to performance ratios. This likely then came round to bite them when fab costs started rising, If they had insufficient measures to offset or mitigate this, they have likely been acting as a loss leader on 3080fe cards.
The 3080ti fe is probably priced closer to cost, possibly set more to the side of profit in order to offset losses on the 3080.

 

[ScottiB]

I tend to want to measure on neither performance nor model number, but on manufacturing and distribution costs.
Pretty much impossible for a non insider I know, but I suspect Nvidia made very slim margins on the 3080fe from the start.
As has been said before the 3080 price was most likely a reaction to AMD cards price to performance ratios. This likely then came round to bite them when fab costs started rising, If they had insufficient measures to offset or mitigate this, they have likely been acting as a loss leader on 3080fe cards.
The 3080ti fe is probably priced closer to cost, possibly set more to the side of profit in order to offset losses on the 3080.

Yet everyone else thinks I'm nuts for saying that the 3080 FE was too cheap...

 

[BobShark]

I also don't agree with the "cash grab" view of the 2080Ti. It was a massive step up in performance and the "flagship" card always carries a premium. The market as a whole didn't seem to agree either because 2080Ti sales were bonkers. Even when the Super cards were released the Ti was still our top seller by some distance.

I think the main issue here is that I see things from an industry point of view. I've been doing this job for half my life now so I've got a lot of "experience" to lean on, maybe any "idealistic" side of me has been well and truly beaten down. Simply based on current pricing and performance increase vs the previous generation, I still think the Ti that I'm testing is a very solid card.

2080ti was a clear cash grab. Yes, the flagship cards carry a premium, but almost doubling price for roughly 30% perf improvement isn't reasonable. Having said that, I'm not surprised they flew off the shelves given how long people had been stuck with pascal cards or even older models, given the GPU pricing / Mining profitability at the time. Sounds daft now when they were only being increased by a couple hundred £ versus what we see today, but people we're keen for "something new". Sure felt like pascal was around for an age before anything new was released.

I'm also sure that the 3080ti your testing is a very, very solid card. Just not worth the 1.5k it's going to be listed at.

 

[Journey]

let me ask you a question. If Nvidia are so wrong, why are they 70-80% of the consumer market? (not mining)

Why, when I offer AMD systems 10%+ cheaper than equivalent performance Nvidia systems do I still sell ten Nvidia systems for every AMD one?

As much as I'd LOVE for AMD to be a realistic competitor. They aren't. Sure, their cards have raw horsepower but they are about five years behind on the tech side and as a result, real world performance doesn't quite stack up enough to generate the demand that we'd like to see. Seriously! if we could get Radeon to a competitive share without having to sell the cards at prices where we lose money, we'd absolutely do it, because we know that certain competitors really struggle when AMD are strong.

I'm glad that is what you took away from the whole post. A complaint about the level of stock that AMD can offer. Also 5 years behind. I've worked in the computing (hardware engineering) industry most of my life, and they were 5 years behind with Bulldozer, but you saying they are 5 years behind with RDNA2 just shows either total bias or lack of real engineering knowledge.

If you don't understand that it is only about marketing, then you are a lost cause I am afraid, it mostly bluff and bluster, and no I am not saying they don't have 'faster' cards, but you are saying FIVE YEARS, that is 2016, so AMD would actually be making as card as fast as a 980 Ti if that were the case. The yare 15 years behind, in marketing BS, I'd agree with that.

 

[beany_bot]

I've been in this game decades. 3080 wasnt "too cheap" It was bang on the money (covid aside). The 2xxx cards was the ridiculous series that skewed expectation.

 

[Boomstick777]

This pricing shows Nvidia really care about the gamer

Thanks Nvidia.

 

[The Old School Gamer]

I cannot say where but a UK retailer has listed the ZOTAC NVIDIA GeForce RTX 3080 Ti Trinity and ASUS NVIDIA GeForce RTX 3080 Ti TUF GAMING
And has added the price of £1049 into the main title description by mistake.