Look more at how many people spend way too much money on make up and clothes and fake tans and beauty magazines and therapy over how they don't think they're beautiful.
Why is it your stereotypical wife never asks you if her outfit meets the dress code, or has enough pockets for her EDC fem-junk, or will be warm enough for the weather outside, or even if it looks cool - She always asks if it makes her look fat.... I'm no fem-expert, but I think that means it matters!!
Where does this apparent inability come from, though?
Did we create it, or has it been created as a marketing strategy?
Diet Coke is a feminine product, now?
Despite the very famous Diet Coke adverts you just cited...
And again, they're all just guff that gets in the way of seeing the product.
TBH, while I've seen most of these sports and even met a couple of Kawasaki Paddock Girls when a friend of mine was doing their bodypaint, I don't recall ever seeing them at work and wasn't even aware we had Walk-On Girls in darts. I must be immune to their charms...
But since you're on it, the thread is actually about PC Correctness and TV censorship, since you may have missed the thread title and OP...
You don't have to... not that I was addressing you specifically, as you'll no doubt have ascertained from properly reading my comment that I was referring to "anyone who believes" - But the mere presence of them in completely pointless advertising roles and contexts already says it loud enough.
It's as unashamedly cheap and tactless as telling you to buy a razor just because it's the same colour as R2D2 or Kylo Ren's Lightsaber.
My comment still stands.
What sells me on something is the text next to the photo on the website. People don't sell me things and even if they did, their gender and appearance are completely immaterial - If I want something I will buy it. If I don't I won't and no amount of being pretty will change that.
Evidence?
From what, studies? Experiments? Pfft - None of them studied or experimented on or factored in folk like me...
'The Evidence' claims a lot of things about a lot of people, but I bet I can find some with such generalisations that don't apply to you, either...
The psychological possibility exists that they might, but the reality is that they don't.