He said Currys' staff needed a high level of expertise in order to help customers and the higher wages were the price they were paying "for the right talent".
We live in such a clown world. Nothing could be further from reality than what their chief executive said there.
I used to work at Currys over 10 years ago, and can certainly vouch for the "lack" of expertise. As long as you can read from the label then you're basically an expert by their standards.
Kudos to the staff for blagging a payrise though.