how many of these culture packs they plan on releasing??
cant stand the DLC approach in recent total war games.
still bemused that they charged £1 for blood and gore.!!!!
I can remember when Amazon had Arma II: Combined Operations on sale for something like $16/£10, and it turned out that Bohemia the developers and publishers got something like 8 cents per copy, I'm not sure if that's just a one off where BiS somehow got themselves completely screwed by whoever suggested to do it, but I try and avoid Amazon now for games. Bleurgh.
Developers pretty much are always in the situation of getting very little back from their games, because they have to pay back their publishers investment first... which ensures they're always looking to publishers for their next investment.
£44.99 for the standard edition... No.
Plus £45 is a bit much, hate paying more than £30-35 for a PC game.