To put simply, below is the reality of how Nvidia overpriced their cards this gen:
Step 1: Release 4090 at £1600
Step 2: At £1200 for which the price for 4080ti/4090 SE should be at, a "genius" at Nvidia suggested to bait and switch and sell a true 4070 16GB as "4080 16GB" at that price, with the true 4080 16GB gone MIA.
Step 3: At £850+ instead of a selling a true 4080 16GB, sell a true 4060Ti 12GB as "4070ti 12GB"
Step 4: At £599+ instead of selling a true 4070 16GB, sell a 4060 12GB as "4070 12GB".
So in essence all the lower tier cards got pushed up by at least 1-2 tiers and people are getting far less for what they are paying for is due to the MIA of the 4080ti/4090SE and the true 4080 16GB, and anyone not buying 4090 are getting ripped off by Nvidia (4090 is still a rip-off, but in a difference sense as it is aim toward those that will always pay for the best).
Nah. It ain't that. The poor sales is because of the economy!