Soldato
They are ordering tens (if not hundreds) of thousands of trays of vram at a time, they aren't paying end consumer prices for vram.Nvidia knows there are people who will pay lots for a Nvidia card with 16GB of VRAM. Additionally, why pay for what you don't need? 12GB ought to be enough for 1440p.
I don't and never will get the logic in anyones argument when it comes to vram pushing up pricing in this and last gens pricing models.
If AMD is using 20Gb of vram in the same pp as a 12Gb gpu, 4Gb of extra vram at the amount they purchase at is doable for the exact same consumer purchase price as 12Gb, their margins have been off the charts for generations now, they are all raping our wallets at this point in time while rapidly increasing margins-all of them, not just Nvidia.