Associate
It partly was done for charity - http://www.j-sainsbury.co.uk/media/...oyal-british-legion-reaches-an-all-time-high/
I shall not deny it was heavily for the promotion of Sainsbury's though obviously. But then that is exactly the same stunt Brand is pulling.
I dont think its horrendous that Sainsbury did this advert. I just think its a shame that something so good has its roots in supermarket profit.
I read that link and see "Funds donated by Sainsbury’s customers and colleagues from last year alone amounted to over £4.5m ".
Their pretax profit for last year was about 900m from a quick Google. This years will probably increase from this advert. With Figures like that donations dont seem too large.
The 4.5m came from Customers and Colleagues from their wages, to me its not like Sainsbury have sunk a huge chunk of their own cash into it.
Although I do see the profits from Poppy products go to the British Legion so its not all bad.