Unlike Playboy, I actually bought White Dwarf for the articles. I'd love to know what the thought process was behind this move.
What they think will happen:
If we make white dwarf cost £10 a month but over 4 weeks, and do our releases gradually people will spend more money because it won't feel like they are paying out for new releases all at once.
what will actually happen:
Oh
**** people have stopped buying white dwarf, ok lets put it back to the old format at £7.50 per copy, because people purchased visions that one month so its obviosuly an ok price point, next we will decrease the number of mini's in each box put the price up and do one release a month. Yes its fool proof. Oh and get Matt Ward to write all future codexes. People love Matt Ward.
(at this point the GW executive does a dose of Obscura, because unlike pudney he is not a pussy
![Stick Out Tongue :p :p](/styles/default/xenforo/vbSmilies/Normal/tongue.gif)
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