Associate
Yeah. Poor pricing on these cards. But cannot blame AMD in a way, they need the money. They just won't be getting any of mine for Navi.
What they need is market share, and they're not going to get it if they don't start undercutting the competition. They won't survive much longer if they are matching prices like for like, because the average consumer will - in the absence of a price difference - pick the most well known option instead.