MANCHESTER CITY TO BANK £200M KIT CASH
20th November 2011
By Paul Hetherington
ROBERTO MANCINI’S Manchester City are set to agree a new £200million kit deal with Umbro at the end of the season.
The club are currently three years into a ten-year, £6m-a-season contract, but the deal allows the terms to be reviewed based on City’s progress.
And the new tie-up with Umbro could see their annual payment rocket to £26m.
That would put the Blues’ kit deal in line with the £26m Umbro currently pay the FA for their contract with England.
The Premier League leaders have looked closely at the kit deals of Manchester United – £30m-a-year from Nike – and Liverpool, who will bank £25m from next season in a deal with Under Armour.
City, bankrolled by the Abu Dhabi United Group, recently announced record losses of almost £195m last season but that hasn’t killed the feelgood factor.
The Blues currently sell a million shirts a year in this country and three million in total when worldwide sales are added.
City also recently agreed a £350m stadium rights and shirt-sponsorship deal with Etihad Airways and expect these tie-ups to help them meet UEFA financial fair-play rules.
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Take that Michel!