I wonder how the viewing figures compare with (old) TV based Top Gear? I can imagine a lot of people were quite happy with a free to view hour of entertainment on a Sunday night but when it came to a) paying specifically for it and b) it being on demand, they either didn't want to pay or when it's 'On Demand' it became one of those 'oh i'll watch it later' programs that was never really good enough for people to make the time for.