True. Can only hope they have a better ad campaign this time around as well.
HTC has a fraction of Samsung budget, there brand is not great these days, most of my friends with HTC devices are all looking to switch to Samsung or Apple. They have beautiful hardware design but in the past they have made a lot of silly mistakes.
After the Desire/Nexus one everything has been downhill, the Sensation was totally destroyed by the S2, The HTC One X would have been awesome if they could have gotten Snapdragon S4 version in Europe, tegra 3 and Sense killed that. The HTC One was pretty on point in terms of hardware, software was faster then the S4 but they had a lot of availability issues, camera was a bit meh.
They need to get things right this time, and I really think they need to be out before the S5. They also need to really play up the design of the M8, I doubt Samsung can top that. They can't be Samsung on features or the amount of Ads but if they can show that their device has better hardware/design/looks better then they have a good chance.
Things in the smartphone business is pretty tight, look at the Moto X, it got amazing reviews the world over yet no
****s where given and it sold 500k last I heard.