As a 12 Pro Max user on a 2 year cycle, I really wanted to give myself an excuse to upgrade but nothing really excites me.
Despite all the usual malarky we hear year after year about the camera and sensor upgrades, I'm sceptical as I'm still yet to grab a hyped new iPhone after release and get images in ProRaw that can in any way whatsoever compete with my fairly inexpensive Fujifilm X-T20 or the misses' Sony A7III - or any proper dedicated mirrorless/SLR for that matter. The images always look pretty good on the iPhone itself (except Portrait mode, that is terrible and usually makes a dog's meal out of the edges) but as soon as you flip open the Mac it's blindingly obvious they're taken on a smart phone.
Maybe I'm cynical and need to lighten up a bit but to me it just seems like they've executed yet another masterclass in how to market a product that hasn't really pushed things forward. Still, will look forward to the reviews and maybe on this particular model the camera genuinely is a significant leap forward and I will be proven wrong!