That sounds great, but could be classed as short term thinking too. If market share and mind share continues to erode, it will be really hard to come back from and repair such damage.
But anyway, that's for them and AMD fans to worry about. All I know is if they want my money regularly again they need to offer value like they used to before and not follow Nvidia in trying to penetrate every single orifice they can.
I think it is a short term strategy.
Being fabless they have no gigantic costs by cutting back production of gpus and can price fix with Nvidia until the events of the last few years settle down.