The man is selling a fight, selling PPV purchases. The brothers simply don't sell fights like Haye does.
I used to really like David haye when he was an amateur.
Now i just find him brash and disrespectful, i really hope he wins this fight but i really cant see it happening, he doesnt seem to bring anything to the ring that Klitchko cant deal with.
I think the fight selling ploy works though. It made me buy the Harrison fight