So you won't be buying then, pure and simple. As said above, if enough don't buy then the prices come down. if supply/demand is in NV's favour, prices won't.
In 2000, a GPU was good for a year at best due to the HW being way behind the SW. This is not the case today. Prices today are not comparable for this reason and many others

. We don't know the business as well as AMD and NV do. I remember having a 670 and was not impressed with it at all (for £300) but the 1070 Ti (£419) I rate highly. If I ran NV or AMD I'd be maximising profit too, wouldn't we all?
8pack or someone mentioned how well the TXP's sold. High prices are sustainable it seems. That's not NV ripping people off, people are buying £1k GPU's because they want to. It's a luxury item but obviously for many they're willing to spend more money on their gaming hobby.