The other big retailer wants £11 shipping on big orders. When spending less than £100 that's significant.
Amazon have made people expectant, even though they pay a fee either monthly or annuall for that "free" shipping.
Other retailers have free shipping when forum members when under £100....
Remember, this wasn't a small price increase. OCUK haven't just been tacking in small amounts over the years, the 6800XT on OCUK was over
13% more expensive than elsewhere. Multiple that by the 200-300 they may have received, an extra £24,000 in a day. Repeat that across multiple launches, not a a bad cherry on top. Although quite a small amount for the sake of ruining what was once a solid and almost unquestionable reputation that they had.
I just find it utterly dissapointing more than anything else, mainly as its gone on for so now its so blatant. Years ago they tried to argue "exchange rates" or other reasons but it doesn't exactly stack up when you consider how consistently other retailers weren't taking the same approach.