As Intel had next to nothing stock wise, infact I think OcUK was the ONLY retailer in the UK with i7-8700K and i5-8600K in stock. I made the decision to have 8 Pack bin all the 8700K stock for several reasons:
- Only reseller in the world with binned Coffee Lake at launch and in stock
- Of course on binned processors we make more money as can be seen, though of course the whole de-lidding and binning procedure is very time consuming, so its not a free service nor one we intend on offering cheap, its a very specialised service and is why so few companies offer it worldwide and its a massive success for us and continues to grow.
- If our regular 8700K SKU had showed in stock, the website would have failed to update quick enough resulting in 200-300 orders for a product we only had 30 off, as such to show pre-order with a delivery end of month eases customer expectation but at the same time they can still get one without paying over the odds if they are happy to wait, no competitors had stock as such it made sense.
All in all the result is a success for us, all the binned stock has sold out, we've pre-sold 100's of regular processors and those ordering know not to expect them until a few weeks so no disgruntle customers tomorrow when their delivery does not arrive as they know there was never any stock of regular 8700K.