Intel charges £600+ for the 9900K, but true I agree with you mate.
Look at the X299 prices right now. Second gen Threadripper is upon us, have you seen some meaningful price cuts?
Same applies to second generation Ryzen in relation to CFL lineup.
And I bet you next year those prices will remain inflated even if Zen2 can clock to 5Ghz and comes with 12 cores. Though Intel will show how stupid it is, and all it's supporters, if AMD comes with the full fat 16 core chip on the mainstream platform and doesn't cut prices. (which it will be used on the EPYC servers).
Both Intel & Nvidia are following the succesful strategy of Apple. Full stop. Inferior products, against good competition, yet a trillion company.