I know this is an enthusiast's forum, but even by those lofty standards the 480 can't seriously be considered a "low-end" GPU.
Having been interested in the 4GB 480 but initially put-off by the power issues and lack of availability, I'm now watching the 1060 closely but I get the impression it's going to be significantly more expensive and I'll probably end up with a 480 anyway.
Share a similar view but was not worried about the power issue thing which has now apparently been sorted. The 6GB vs 8GB is likely not an issue for 1080p although more games are going beyond 4GB. So if cranking up the settings and visual aids matters to you then keep this in mind. Nvidia certainly still hold the better power usage though even if AMD have improved and I think it may be a hard decision when comparing the best AIB for both.
My own biggest concern is futureproof for DX12 performance for upcoming games. To me this is vital and may turn out to be one of the factors.
Read this regards one of the devs comments for BF1 and future titles
Eurogamer have this recent video comparing console versions to all PC settings from Low-Ultra. Seems the consoles are a mix between Low/Medium only. So the expected performance of RX480 or GTX1060 will not be an issue to really enjoy this title or others at 1080p. Instead delightfully do so achieving the benefits in the increased visual effects and frames.
Seems people calling these cards low end are perhaps being a tad PC Elite minded and you can see some of the visual differences below if lowering settings while not ideal gives some perspective.
According to the video DX12 is not yet implemented in the PC Alpha.
Also no mention if HDR tone mapping is going to be implemented for 2017 compatible monitors and current UHD Premium TVs.
Best case example for PC
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