She had just won the World Cup.
When asked immediately after about it, she said she didn't like it.
Ruin the guys life? He did it on camera for the World to see and other people really took against that. This hasn't all come from the player, in fact she seemed hesitant to cause a fuss at first.
The kiss lasted about 0.4 seconds, yet every media company is freeze framing it, it's literally your gran giving you a peck on the lips as a kid. It's the least outrageous thing I've ever seen to be blown up.