I do feel buying into the game to be overly complex currently. First we have Squadron 42, Star Citizen, Alpha and Beta, and Arena Commander to consider. What's wrong with Star Citizen, with Alpha phases & Campaign? It's self explanatory and doesn't try to come off as being more than what it is. Then there's the prices to get involved. There's no 'This gets you in the game' choice. Instead we have to go through ship and hanger packages. I understand it all fully, but for someone who hasn't looked at the game yet it just seems to be a bit over the top. Here they are selling all this stuff for some ridiculous prices, for what is at the end of the day a few digital ships.
I understand you treat it like kickstarter - you pledge an amount and you get this as a thankyou... but it doesn't state that. Infact it's just a store where you are explicitly buying products.
On that note... I don't understand why you would want to buy the expensive ships with real cash. Buying the later ships seems to me like buying a fast pass to the end of the game... what's the point? Surely the fun is in trading/pirating/earning money and then upgrading your ship that way. That's what the fun is of most games - the journey. I don't mean to insult anyones choices here (and apologise if I do), and I also understand that people don't have the time to earn and upgrade ships - they just want fun. But we don't even know the progression rate of the game yet. What if it takes only a week or so to upgrade to a £70 ship? There will be some angry people feeling that what they bought should be more exclusive... when that won't be the case.
Don't get me wrong though, I can't wait for this game (and have backed it at Aurora+ with Alpha), but they seem to lack focus in development. All this marketing stuff, and all these next new starships, it's great and all but what about the game fundamentals? Let's bring a solid flight model with the space travelling sorted, and build on it from there. Obviously with 40 odd million they can afford to have many different departments working on everything at once. I just hope they manage to keep the focus and deliver a solid game. The prospect of walking round your hanger, getting in ship, flying about in space, kill some dudes, trade some stuff, land at a space station and walk about, get in ship, go down and land at planet and walk about... it's basically the dream game. Here's hoping!