I don't have any interest in sport whatsoever but for me there is still no alternative to sky.
Cost of sky this time round (just verified this):
Family pack (all but movies and sports) F&F deal £16pcm*12 months = £192
Less:
£51(+postage) old box
£26(+postage) new boxed dish & lnb
£50 prepaid Mastercard promo
Total = £65 for the 12 months, or just over £5pcm
For this I get a cutting edge warranted box with the best epg around with all the on demand stuff laid on too, and hundreds of channels including loads of documentary ones etc, all in Hd.
The alternative to this is I spend hundreds on a shonky free view box, have hardly any channels, a less featured box which will date and need replacing, etc etc

It's just not worth running free view Imo.