Less than 2080Ti not interested no matter the cost, good for AMD if they can win some middle ground (doesn't sound like it atm with Sapphire offering) but I wish them luck.
I still can't believe high end products are ******* about the sub 4k resolution market tbh. 980Ti Maxwell came out 4yrs ago and there is nothing on the market that doubles that performance + the closest thing to double is x2.5 the price what the actual ****
4 Years is not really a long time, and besides, even the 1080 ti almost doubles 980 ti performance, especially at 4K & especially in modern built games that take advantage of async & dx12/vulkan. Sometimes it doesn't, but those are the older games & the exceptions. More importantly, you often fall below even the 30 fps threshold at 4K with a 980 ti, so the gains from an upgrade are even more important than just going from 60 to >100.
https://youtu.be/--UHIlV11wg?t=321
https://youtu.be/7gUOaxMxowI