The worst-kept secret in golf is out: Rory McIlroy has signed a multi-year equipment and apparel contract with Nike Golf.
At a lavish ceremony in Abu Dhabi, the world No.1 was unveiled to the world's media as the latest addition to Nike Golf's roster of brand ambassadors, which already includes Tiger Woods and has been bolstered already in 2013 by the additions of Nick Watney, Kyle Stanley, Thorbjorn Olesen and Seung Yul Noh.
Today's widely anticipated announcement marks a new chapter in McIlroy's career and, according to various reports, will make him one of the world's highest paid sportsmen.
One estimation has two-time major winner McIlroy earning up to £156m from the deal over the next ten years, comfortably more than the £100m lifetime deal that footballer David Beckham has in place with Adidas.
Under the terms of the deal, McIlroy will wear Nike Golf apparel and play the brand's hardware, including the revolutionary VR_S Covert driver, VR II Pro Blades and VR Pro fairway woods.
Interestingly, the Northern Irishman will also use a Nike Method 006 putter, as opposed to his Scotty Cameron. Leaked images of McIlroy's practice bag at the Els Club in Dubai last week appeared to show his new equipment alongside his Scotty. However, he confirmed he will be playing Nike's putter, as well as choosing from the brand's range of golf balls.
"I've always associated Nike with the best," said McIlroy during his grandiose introduction, which was broadcast live on the internet to a watching global audience. "I've watched Tiger make history as a Nike athlete - I'm excited to try to create my own history."