It's a bit like modding cars, only with a somewhat different mindset (easiest analogy for me).
I don't quite understand the point of spending lots of money on various aesthetic (non performance related) mods for vehicles. If I was going to do any modification, it would be performance orientated and nothing else. Because for me, I don't spend time outside my vehicle staring at its every detail all that often, I spend my time in the driving seat and care much more how it feels to be in that seat & the feedback/emotions it offers me. I choose my vehicles based upon how they make me feel driving them & their looks is a distant consideration. I would happily drive the ugliest of things if it happened to deliver the most rewarding set of feelings where it matters most.
For aesthetic mods, I would much prefer to just keep those funds to the side & put them towards the next change of vehicle.
Quite a lot of people spend a lot of money making their basic model vehicle look perfect to them on the outside. But when they're driving it, they don't get to appreciate it for themselves... perhaps it some form of peacocking mentality, I dunno.
When it comes to computers, I really like putting the effort into making it look nice. I like to stick my case on top of my desk, next to my monitor, even if it takes up useable workspace & once in a while I can look over and appreciate that I put that thing together and I quite like how it looks. It's different for me to the above, because I get to appreciate the aesthetic for myself and it offers enough personal reward to be worth the effort and expense.
I've known a few people who would even sacrifice the performance level of their components in order to leave more budget to make things look just right.
This wouldn't be me, if the choice was between looks and performance... I'd always choose performance.
I am not going to claim to be able to put together anywhere near the prettiest or cleanest of builds like some can and I'm not the most artistic person, but to me, it's a little bit of artistic expression that I made for myself and I'm the only one who needs to be able to appreciate it. One of the geekiest forms of art around, for sure
That's my reasoning at least, sounds to me that your opinion of aesthetically modding PCs is more like my opinion of aesthetically modding cars, redundant.
But I'm with the other guys... that EVGA card has to be one of the ugliest behemoths I've seen in a long time