I have Zotac 4090 and indeed, fans make noise that isn't wind noise. It sounds to me like ball bearings noise more than anything. It's not really loud but definitely louder than any other fan in my PC, even when just 1100rpm. Though, to be clear, my PC is generally very quiet.I've heard the Zotac's have some sort of fan issue so would probably avoid those ones, though perhaps owners would be better placed to comment. Certainly a while back there were complaints about the Zotac fans.
The Suprim X is very quiet, however it's also one of the more expensive models. The Gigabyte Gaming OC is probably a good mid tier 4090 choice that should be fairly quiet.
If you'd like to pay close to FE price (£1600) the GameRock OC would be a solid choice and has a very good cooler and is fairly quiet.
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